Media Objectives
  • Branding & Image
  • Product / Service Knowledge
  • Business Location
  • Announcements / Events
Outdoor Advertising Format Evaluation
  • Bulletin and/or Poster
  • Transit and/or Mobile Billboard
  • Static versus Digital
  • Street Team and/or Mall Signage
  • Good v Bad Outdoor
  • 7 words or less
  • Determine if message is best for outdoor or print publication
  • Street Team and/or Mall Signage

Media Buying

Our long-term media relationships and buying power allow us to offer all of our clients the advantages of OOH Power Buys:

  • Volume Buying Power – We buy for numerous clients across North America. This means we purchase millions of dollars of outdoor advertising placements.
  • Financial Leverage – We have an excellent payment history with our out of home media partners, which allows us to make deals that no other agency can touch. In some cases , we even pre-pay the media to get additional discounts.
  • Exclusive Buying Process – Our fifty plus out-of-home media partnerships have been cemented for twenty plus years and continues to grow. This network has led to a proprietary process that provides our clients with the most organized, cost-effective outdoor advertising programs

Market Analysis & Strategy

  • Traffic patterns, data and reporting.
  • Where does the target demographic live, work, and shop.
  • Historical outdoor campaign successes in target market. What’s worked, what hasn't.